I am a design thinker with over 20 years of international experience as a Brand Developer, Designer, and Visual Communicator. In the past decade, I have worked in the Technology & Arts, Education, Health and Advocacy. As a Senior Creative Director, I focus on ideating, conceptualizing, and executing creative ideas across various mediums. I am passionate about developing and driving brand strategies that connect with consumers emotionally and produce tangible business results.

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Throughout my career, I have gained experience across diverse industries, working as a freelancer, in agency settings, and in-house roles. In these capacities, I have helped visually articulate and build the strategy, vision, and execution needed to bring brands to life. My specialties include brand identity development, visual ID governance, campaign strategy, B2B marketing, experiential marketing, digital media, and SaaS brand architecture. Additionally, I have worked training internal teams and stakeholders about brand values, guidelines, and the importance of consistent messaging helping to ensure a unified and powerful brand presence.

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I am involved in every facet of the creative process, from the initial concept to the final delivery, to achieve a cohesive and effective brand outcome. I incorporate innovation, strategic thinking, creativity, and AI technology into my work, always striving to meet and exceed modern standards of digital interaction and consumer engagement.

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As a creative director, I guide all creative aspects within an organization. My role includes general marketing, designing, copywriting, sales, and more. I oversee events, projects, new product launches, and other key initiatives, ensuring the team meets deadlines.

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By combining my experience, innovative approach, and dedication to excellence, I aim to continue driving transformative and impactful creative work.